SPIRITUAL HOME
Spiritual home was born from the Corona campaign. They wanted to provide a feeling of connection to the earth to the customer through the product.
Having won the commercial tender process with one of our proposals.
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Inspirational image
We were invited to participate in the commercial tender process. According to them, they were working on a campaign about connecting to the earth and were looking for designs that contained wood or wood imitation, as in some products already on the market. They sent us this image as a reference.
Different aspects are involved when you are considering to design of a refrigerator, such as where this equipment will be placed, the length of the marketing campaign, whether it is a part of the product that requires modification in the store or must be returned to the fabric.
The project’s aspects:
Campaign: Temporarily
Place : Outdoors & Indoors
Investment : $$ (3 of 5. Being 5 unlimited budget )
Adaptable to different fridge models
In addition, the fridge must be made of wood or imitation wood in order to match the actual campaign.
CONCEPTUAL PROPOSAL
CLIENT’S SELECTED PROPOSAL
PROCESS
FUNCTIONAL PROTOTYPE
