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product exhibition maximized

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In addition to other projects, Coca-Cola is constantly looking for ways to enhance the customer experience and maximize the value of what they already have.

The main objective of the project was to maximize the display and storage of the products

In order to achieve this, we designed the interior to minimize the fridge components’ space, with the addition of extra accessories, we were able to maximize the capacity as well as exhibit the full product range of the fridge.

On the market, these refrigerators appear as follows, losing storage and exhibition space because of the refrigerating components at the bottom of the refrigerator.

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The refrigeration equipment is condensed in a smaller area, giving us the opportunity to store product on another level

Due to priorities and budgets being given to other projects, such as «Double Access,» this project ended up only in Prototyte.