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Hello 😊 !

I'm

Looking forward to work with you hello@denisseloa.com

Who am i?

My motivation to become a design was to make a difference in people’s lives in some way, allowing them to enjoy their surrondings.

Had the opportunity to worked with Coca-Cola, Corona, and a few dairy brands including Lala, Nutrileche, and Fud. From concept development, 3D
modelling, technical drawings, quick prototypes, communication with customers and suppliers, samples request and assembly of functional
prototypes

Working in Australia and with my previous experience in Mexico, has given me a deeper understanding of the importance of understanding the customer’s needs and experience, which can have a significant impact on the design process


experience

FREELANCE

(December 2013 – Current)

Some clients:

POPCORN (MELBOURNE)– Concept developer and 3D
modelling.
ACD – Created and developed brand identity and
webpage. https://acd-administracion.com/
Inventiva –Brand identity development
www.facebook.com/inventiva.com.mx/
TAO Real Estate: Brand identity design

CUSTOMER EXPERIENCE

(July 2018 – Current) AUSTRALIA

Melbourne

Engaging with customers, multitasking, problem solving, booking managemen.Making their visit a memorable.

Design Leader for coca-cola

(July 2017 – July 2018) MEXICO

ALL RIGHTS RESERVED

FEMSA- IMBERA

One of the world’s leading commercial refrigeration manufacturers.
Lead a team of two product designers.

• Managed project workflow, budgets, timeframes, deadlines, and results.
• Analyzed the market and identified consumer insights.
• Coordinated with project stakeholders to ensure that priorities and timing were aligned.
• Collaborated closely with clients from the creative briefing through the development of the functional prototype.
• Coordinate product testing.

Achievements: Identification of a new point of sale
Improved cross-team collaboration by establishing new communication channels.

Product designer

(Oct 2015 – July 2017) MEXICO

FEMSA- IMBERA Responsible for managing and executing the entire design process, from briefing the project to building a functional prototype. • This includes the structure and appearance of refrigerators for a variety of clients. • ·Identifying clients’ needs. • Market analysis and consumer insights. • The development of a CAD model, a prototype model, and components. • Prepared pre-engineering drawings, organized samples for functional prototypes and assembled them.

Achievements: Developed a point of sale and increased sales of snacks and dairy products for two major Mexican brands, Nutrideli and Marinela. Successfully completed the bidding process for Corona Mexico. Contributed to the reduction of internal expenses by 20% through collaboration with project stakeholders.
USER EXPERIENCE DESIGNER

(Feb 2015 – Sep 2015) MEXICO

CONCEPTOS TI • Develop wireframes and flow diagrams for distinct customer journeys • Evaluation, user insights, prototyping (low-fi and high-fi), and usability testing. • Responsible for the daily design content. • Participated in scrum meetings. • Provided customer service throughout the project and afterwards.

Achievements: Improved the user experience for a government (INEE) platform.
ASSISTANT DESIGNER

(Feb 2014 – Sep 2015) MEXICO

CONTRAPESO • Dedicated to designing and manufacturing furniture. • Meetings with clients were conducted, furniture designs • were developed in accordance with client requirements. • The majority of the furniture was designed in wood. • The development catalogue as well as their website.

Achievements • Increased market participation through a boost in corporate • image.

Tools

Volunteer

Palliative Care
(Lauren Hospice, Adelaide )2023
ART GROUP

Sunbook
(Melbourne 2020)
Editing photographs

Refuge of hope
(Melbourne 2019)
Support around given
away food.

Zambrero
(Melbourne 2019)
Packing food

Relay for life
(Melbourne 2018)
Customer service.